Search Engine Optimisation is the way to improve your position in online searches and increase traffic to your website.
Our SEO consultancy services:
Get your business higher up the listings and get your target market to find you online.
- We work together to identify the core areas of your business and the goals for your website, be it brand profile, increased industry reputation or sales.
- Following our SEO audit and website health check we produce a plan of action relevant to your business goals and develop the best way to increase traffic to your website.
- Our plan of action will include:
- Updates to your website, both visible and behind the scenes.
- Identification of keywords, or search terms, that will position your website to be relevant to your target audience.
- Content strategy to integrate the keywords relevant to your core areas of business.
How we work with you:
We work flexibly so you can decide on what level of consultancy suits your needs and budget:
- Short term freelance SEO guidance with a plan of action to manage future updates yourself, or
- Longer-term SEO consultancy with regular updates and ideas to increase your online visibility on an ongoing basis.
We can offer a personalised SEO strategy to focus on your goals for your business.
And if you’re just wondering What is SEO? Have a look at our blog.
SEO Audit
Using specialised SEO software, we can assess your website and propose ideas to ensure it provides the best showcase of your product or service.
Uptodate: Is the content current? Are all the products, prices and staff details correct?
Website Healthcheck: Are the links you put in still relevant, does it work on mobiles, are the pages loading fast enough?
Navigability: Is it easy for the user to find what they’re looking for?
Interest: Does it engage with your target audience? Is it interesting, aspiring and attractive?
Relevance: Are you reaching the right audience? Is your target market finding you
Uptodate
It’s important to potential clients but also the search listings that your website is kept current. Google and other search engines can recognise if you are regularly updating your website. Fresh photography and recent news and events keep your website looking alive.
Website Healthcheck
Links – As you update your pages, ensure that you include links to other pages the reader might find interesting or through to product or sales pages.
Mobile functionality – A large percentage of visitors to your site will be from mobiles, so ensuring the website is equally attractive and visible on all devices is crucial.
Page load speed – Simplify and update slow-loading pages to ensure you don’t lose the reader before the page has loaded.
Navigability
Ensure the user can find what they’re looking for, the menus are relevant, and the text on each page signposts the information the user wants. A straightforward signposted journey through the website is essential if your visitor wants to buy a product or get in touch with the right person.
Interest
To engage with your web visitor, you need to provide relevant, high-quality information, particularly for repeat visitors. Fresh content could appear in the form of new products or services or updates and news about your business.
Relevance
Using the right keywords for each page can ensure your visitors are finding what they’re looking for and you appear in the search results for your target market. One of the search engine metrics is how long your visitors spend on your website.
We work to engage your potential customer to stay on your website with relevant and exciting content.
Keywords for SEO
Using keyword research tools, we can identify the most appropriate or search terms used by your potential audience for your core business areas. Using these keywords, we update your website to reflect the relevant search terms in the text on your website. Keywords all have a rating for how often they are searched and how difficult it may be to get your website to the top of that listing.
We can target a range of keywords and key phrases that identify gaps in keyword popularity where your website could reach the top of the search listings. Results from SEO are not immediate, but with a contract with us, we can keep working on your search terms and matching the content to attract the right audience.
Content Strategy
Suppose you don’t already have a blog; you should consider including one on your site. It may seem daunting, but we can help identify content ideas that will inform and entertain your audience.
Engaging blog pages can help your customer learn about you and your business. For example, updates on events, awards, industry news or the background to your business.
Blogs can give your customers a chance to know more about you and the ethos of your business.
If the search engines can see that you’re an authority in your industry, blogs can also improve your ranking in the organic listings.
Website Optimisation
Website optimisation includes a variety of checks and amendments which help your website rank higher in web searches. Optimisation also benefits visitors to your website by making the visit more interesting and easy to navigate.
Updating your website to align with SEO ranking factors will have some visible and some background changes.
One of the key factors of SEO is labelling, using your designated keywords to tailor each page to a specific topic. Including page and paragraph headers within your text makes the page more legible to SEO robots and your human visitors.
Optimising images and reducing the amount of clutter on a page helps Google see around and makes the page load faster for your potential visitor.
Links
Links are one of the most critical factors in SEO.
Links to your site are like recommendations. Ideally, you will have links from reputable websites such as newspapers and educational facilities. Links from noted websites within your field will also carry weight with the SEO bots. The best way to develop links to your site is to genuinely provide the service you promise.
Recommendations
If you’ve provided good service or you know a customer is happy with your product, get their recommendation.
Small Business SEO Service
At InkWire, we have experience working with small business owners to make the most of their resources. We can make sure your website is found in the search listings and increase website traffic from customers looking for what you’ve got.
We work with you to understand the search engine metrics and write content that your prospective customers want to read, generating traffic to your site.
We understand that new and small business owners have their own skills and started the business to do the thing they love. And that might not be SEO and Communications.
Employing more staff may not be desirable or feasible. This is why we offer a flexible service to suit your business.
We can work as a freelance SEO consultant at an hourly rate, putting together a plan that you can implement yourself.
Alternatively, we can act as your SEO and communications department with regular input and updates to constantly improve your web listings.
We want to work with you on your search engine optimisation to build on the company’s long-term ethos and aims.
We can provide friendly, local SEO in Hampshire or further afield.
So if you’re looking for a freelance SEO consultant, get in touch.