If you’re making one new year’s resolution for your business, make it blogging. New Year is a great time to take stock of your business and business goals. Writing a blog for your small business is a great way to reflect on what you do and acknowledge how much you know about your business. Why … Read more
Content is the substance of your website and public communications. Well written and interesting content is the key to engagement with your customers. This is where you can share your expertise, experience, business ethos, sustainable credentials and even your sense of humour. Content can be represented in the form of information, education, a story or … Read more
Literally Search Engine Optimisation. What is SEO, and why do I need to do it? In real terms, when a potential customer looks for a product or service on their search engine (e.g. Google), lots of possible results come up. SEO will make your website appear higher up in the search listings, preferably on the … Read more
