If you’re making one new year’s resolution for your business, make it blogging.
New Year is a great time to take stock of your business and business goals. Writing a blog for your small business is a great way to reflect on what you do and acknowledge how much you know about your business.
Why start a blog for your business?
- It’s cheap. You don’t need new training or equipment. It will take some of your time but needn’t come at a cost.
- It’s easy (relatively). You just need to tap into your own knowledge of your industry.
- It benefits the company. The SEO will bring new visitors to your website and increase sales.
- It benefits you. It’s great for you to reflect on how vast your industry knowledge is.
- It provides content for your social media channels which, in turn, provide regular links to your website.
Reasons to start a business blog.
One of the most significant benefits of this as a New Year’s resolution is you can action it in January when many businesses aren’t so busy, but when you are enthused about the year ahead. You can write a list of topics, write as much as you can now and then come back to them when you’ve got time. You’ll have a file of blogs ready to bring out at the appropriate time.
Research the competition
Another benefit to blogging is researching the competition. See what your competitors have to say – do you know more? Can you see where they have left gaps? What can you do that they can’t?
See what content on their social media is popular and see where you can better it.
The benefits of a blog
The benefits of blogging for your company
You started your business because you know and love your industry and are good at what you do, so why not blow your own trumpet?
Your blog will help build your brand and expand your online presence.
The benefits of blogging for you
The benefits of blogging aren’t just for the business. Taking time to consider your expertise in your field is beneficial to you too.
Take pride in your work.
If you take pride in your work and can showcase your knowledge, your customers will appreciate your expertise.
How to start blog writing for small business
Use your knowledge. It may seem daunting to start writing but start with what you know.
Consider the variety of topics you can cover:
- Write a list of things you know about your business
- What are the most common questions people ask about your business?
- What are the most underestimated facts about your business?
- Why do you love your business?
- Why did you choose to start your business?
- What are the best things about running your business?
- What do your customers most often want to know?
Once you have a list of ideas that would interest you, take the time to sketch out some blogs that you can roll out over time.