Communications & content services

How we can work with you:

 We work flexibly so you can decide on what level of consultancy suits your needs and budget:  

• Whether you want short term freelance communications guidance with a communication plan to manage future updates yourself, or
• we arrange a longer-term communications consultancy package integrating Search Engine Optimisation with regular updates and ideas to increase your online visibility on an ongoing basis.

Communications Strategy

We can offer a personalised communications strategy to focus on your goals for your business. 

Content Marketing: Using our specialised SEO software we identify topics and subjects of interest to your clients.

Communication Plan: We develop a plan, relevant to your business, to improve your company visibility and reputation over time.

Brand Identity: We work with your own brand guidelines to ensure all communications are tailored to your brand.

Blog Posts: If you haven’t already started a blog we help you develop the content, topics and writing you need to increase your authority in your industry.

Email Marketing: Keeping in touch with your clients and providing them with the interest and confidence in your company to develop brand loyalty.

Social Media: Keeping your audience informed and entertained so you’re forefront of their mind when they’re ready to make that purchase.

Content Marketing

We research topics of interest relative to your business and expand on themes to extend the content possibilities. Developing and editing content so you have a good content marketing strategy.

Keywords

Using selected keywords reflected in your target business areas, we work together to create innovative, interesting, engaging content that will keep your clients coming back and recommending you.

We tailor your website to target your potential market or customer for your product or service. We work hard to understand your audience and answer their need so each piece of content reflects the relevant keyword.

Effective content marketing will increase customer engagement across a range of channels and platforms.

We develop a range of strategies to target your audience through the different media. 

• Social media
• Newsletter
• Blog
• Press Release
• Trade News

And using the format that works for you and speaks to your clients.

We work with you on a long-term strategy that focuses on building a solid relationship with your target audience by giving them high-quality content relevant to them.

Communication plan

We get to know your business and your position in your industry. From this, we can identify keywords and topics relevant to your community. We write communications that have an impact.

Communication schedule

We put together a timeline of actions, so you never need to be at a loss for content for your audience. Implementation of a well thought out communication plan will give you ideas and content to carry you through the year.

Content could inform your audience on:

• New product releases
• Industry news
• Awards
• Developments in your company
• Stories and background to your business

Whilst maintaining your tone of voice, you can use the different methods of communication: blogs, newsletters or social media in the style of writing most likely to engage your audience’s imagination. 

We can generate fresh, creative ideas that resonate with your audience and drive traffic to your website.

By putting together a plan, we can make sure that your content is relevant, addresses current issues or industry-relevant issues. Creative communications can drive behaviour change and educate the audience.

Brand Identity

At Ink Wire we believe that your brand identity is of paramount importance. All communications from your business should be consistent with your brand. Using the appropriate fonts and styles gives a coherent quality message. 

Your brand identity will give your customers security that they can trust the quality of what you produce.  

Design materials

Quality marketing materials reflect the brand identity.

We can help set up a brand identity to maintain a continuity of recognisability for your brand.

Email templates

We can help set up email templates in line with your brand identity so you can commit to send emails to your mailing list on a regular basis.

Narrative & tone of voice

Let your customer get to know you. Once you’ve engaged with your new audience, you need to keep them engaged.  

Sharing your view on current affairs or your sense of humour can help your audience get to know you and trust your brand. Developing brand loyalty when they see they can align their beliefs with yours. 

We aim to personalise our proposal for each client; what works for one company won’t necessarily work for you. 

How to catch your audience’s interest won’t be the same for everyone. What speaks to your clients?

• Offers
• Quizzes
• Blog or vlogs
• Education
• Q&As
• Infographics
• Facts
• Stories
• Behind the scenes

Blog Posts

Using selected keywords and topics, we can help you include compelling content on your website through writing a regular blog post.

Engaging blog writing will help let your clients get to know you. It is also an excellent way to improve your Search Engine Optimisation by sharing your knowledge and expertise in your industry. The aim would be to create content that your readers want to share.

Email Marketing

Once you’ve identified your target audience, you need to keep them engaged and ensure that you are at the front of their mind when they are ready to commit to a purchase.

Email Newsletter Campaigns

As part of the Communications Strategy, you should consider keeping your followers informed about you with a regular email campaign. 

Having selected topics of interest to each of your markets, we can tailor newsletters to engage their interest.

Customer Relationship Management

CRM is vital to keep your existing customers coming back and making conversions, or sales, from new buyers. 

Keep your audience up to date with product launches and news to make your brand a must-have.

We can help you to produce marketing content and copy that will stand out in their inbox.

Social Media

Use your social media as a window or store front to your business and your website.

Using all the topics in your communication plan, keep your social media channels alive with regular news and content.  

Social media is where you can engage with different audiences: 

• Exert your industry authority, engaging with experts in your field.
• Let your clients know more about your company ethos, for example, your environmental strategy and the sustainability of your products.
• Engage with your clients providing a taster to more extensive information on your website.
• Showcase your products, provide product details and beautiful images.
• Promote special offers and seasonal sale items.
• Share recommendations from other happy clients