Improving online visibility through SEO.
Background
Claire Delfont’s engraving and calligraphy business has been growing steadily through word of mouth and supportive friends in the industry but was ready for a boost to find new clients. Her skills range from hand lettered invitations and cards to calligraphy lessons, she has also developed an expertise in hand engraving for corporate gifting and brand activations.
The Brief
The Delfont Ink website had all the right elements; beautiful photography, clear information, and a functioning shop but it wasn’t bringing in enough organic traffic.
The solution
InkWire carried out a thorough review of the website and provided a breakdown of recommendations to increase online visibility and traffic to the website and improve their position in the search listings.
Following discussion of the client’s priorities and target markets InkWire provided a full list of keywords, their achievability and how to work them into the content on website to improve its rankings.
We also recommended initiating a blog and newsletter to make best use of Claire’s knowledge and skill to create interesting and educational content.
Scope of work
- Search Engine Optimisation to improve website functionality
- SEO PR to increase inward links
- Content ideas based on achievable and relevant keywords
- Use of online recommendations
